Info 1: Bait and switch definition
Info 2: how bait and switch works
Info 3: Bait and switch vs simple bait
Info 4: Example for simple bait vs switch bait
Quick pick
Any of the business that used the false advertising to make the sales of other expensive product of their industry which are Known as bait and switch.
This article occupied the information about what is bait and switch, how the bait and switch works in the business market, and what is the difference between bait switch and simple bait, finally one brief example about the bait and switch.
Info 1: Bait and switch definition
Mr.steve is the entrepreneur who had his own automobile industry for almost more than 16 years, but his alone a shareholder of his company indeed he just owns 12 percentage of the company.
However since his industry started, last year his industry would used one of the strategy to make the people’s to purchase his industry expensive car, which is introducing a false advertising by displaying that the company would provide 50 percentage off certain high expensive cars.
When the customer came to the show room to purchase it, they neglected the offer by no long such offer exists, then manipulate the consumer to purchase same product for high price or up sell the new expensive product.
This leads Mr.steve business marketing strategy into the illegal manipulating activities and customer take this as case to the court where Steve paid more than 100,000 dollars in penalty and 1.5 years jail in their country.
Here the strategy that used on the steve business to control their customers decision and false advertisement are what called as Bait and switch. So lets dive into know how this bait and switch strategy works and involved in the whole market.
Info 2: how bait and switch works
Baits and switch doesn’t represent any of the specific things or object, instead they are one kind of strategy that use for selling the product or service to potential customers.
Which that strategy quite based on make the people’s of customers to bought the high expensive product by approaching them in very cheapest way as much as possible.
Supposed if the approach of certain marketing is not about the selling the expensive items using the cheapest offer as much as possible to make the people’s to purchase the goods or services in certain manipulated way it does not considered as bait and switch.
This switch and bait is completed illegal to use, because this strategy doesn’t demonstrate the offer of real selling of product as per the product listed in advertisement.
If any of the high quality goods is listed and offered to people’s in impossible price, and whenever consumers came to the store to purchase that goods based on the offer listed in the market,
manipulating consumers to neglecting that offer or telling such offer is not exist anymore or using them they are not qualified for such offer, then making them purchase high expensive product on the list is what called as Bait and switch.
This strategy of marketing is not only played major role in any product offered industry indeed any organization that demands the service also use the same strategy by showing and advertising the very cheap price for huge and high quality service and later made the customer purchase high priced service by telling that offered is not exist.
Most of the people’s put the case on the court regarding this activities that performed by the lots of business, So it is now banned and illegal on most of countries to not use it anymore.
But typically people’s would confuse the bait and switch, then simple bait strategy for marketing. So lets jump into know the key differences in it anyway.
Info 3: Bait and switch vs simple bait
Bait and switch is about making the target customer to purchase the product by showing the false or non provided offered to the people’s.
On the other hand, the simple bait is offering the people’s the best price for the desired product and making the people’s to purchase more and more no matter what until the product and offer exists.
To make this more clear lets seen into one brief example below.
Info 4: Example for simple bait vs switch bait
Say you and your friend is a business person who had the financial company that offer the loan and mortgage debt with interest. And you decide to offer the low interest rate without any changes to the customers based on what standards customer you reported.
Next your friend is offered the same kind of interest rate plus didn’t provide the loan as per the advertisement and make the people’s to pay high interest rate and commission. Here your friend is the one which involves in false advertising, which means bait and switch advertising.